SBS seeks more money for digital expansion

SBS will ask the Federal Government for a 37 percent increase in funding for its three-funding deal, with the extra $70 million a year going to increase the network’s offering in digital radio and television.

The new propsoal will see the broadcaster allowed to offer foreign children’s programming for the first time, and offer English tuition and wider coverage of the Asia-Pacific region.

It will also use the money to launch two more channels by 2013, bringing that to a total of four television channels – with SBS World News Channel being renamed as SBS World. The two other channels will be titled SBS3 and SBS4.

It will also launch 9 new digital radio networks, and will add another 100 hours of original programming.


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