It’s official. Rotten Tomatoes, the popular movie reviews aggregator, has a brand new owner – Flixster, another movie social network. The company acquired the site from IGN, which is owned by News Corporation, in exchange for a minority stake in the company.
"It’s a huge step forward in our goal of connecting users to their own personalized world of movies on any platform they choose. We can’t think of a better pairing for movie fans and our technology partners," CEO of Flixster, Joe Greenstein, said.
"Joining Rotten Tomatoes with Flixster creates a company that can dominate the online movie category," President of IGN Entertainment, Roy Bahat, said. "This also enables IGN to focus on serving the male 18-to-34 audience–especially videogamers–and the advertisers looking to reach them." Bahat will also join as an observer to Flixster’s Board of Directors.
However, exact details of the deal have not been revealed yet; but the deal looks like a perfect partnership as both deal with movies and user reviews from Flixster and critic reviews from Rotten Tomatoes would complement each other. They previously had a partnership where the critic reviews from Rotten Tomatoes on Flixster’s website and its mobile applications.