Polaroid brings back the instant photo, with a modern twist

Polaroid brings back the instant photo, with a modern twist


Remember the old days of Polaroid – where you could take a picture and get it instantly printed out? I don’t. But that’s mainly because I probably wasn’t born yet. Well, Polaroid has announced a new camera that collides the old with the new – where you can instantly share your photos to your social media networks or printing them out.

Running on Android, the Polaroid Socialmatic camera has a 14-megapixel camera at the front and a 2-megapixel camera at the back. Once the photo has been captured, it sends the photo to your connected social profiles through the built-in Wi-Fi, or to your phone through Bluetooth. The camera also has a 4.5-inch touchscreen so you can browse and edit photos you have taken, 4GB of storage and a microSD card slot.

It can also instantly print out those photos you have selected, thanks to its ZINK (zero ink) printer on the side. And it is all done by a simple press of a button.

This looks like to be an US-only product, arriving in the autumn. No word on pricing.

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