Something tells me once Avatar came out, James Cameron has been on a 3D high. The filmmaker has launched a brand new venture that aims to bring the technology to both the big screen and small screen, and aims to have all cinemas to be capable of showing 3D films in the next five years.
He is working with Vince Pace, the guy who he worked with to developed the Fusion 3D camera system that was used for Avatar. The group, the Cameron-Pace Group has been designed to encourage the industry take up 3D, and will be a rebrand of the existing company PACE.
Both will serve as co-chairmen, while Pace will serve as CEO. The current CEO, Patrick Campbell, will move down to become chief technology officer.
“Our strategic plan is to make 3D ubiquitous over the next five to 10 years on all platforms,” he told the Hollywood Reporter. “We are shifting from having to create 50-70 (camera systems) for movies to thousands of rigs that need to got out there for the rapidly growing broadcasting business. We have a very specific strategy and are investing aggressively in R&D.”
He also told the National Association of Broadcasters show in Las Vegas that, “Broadcasting is the future of 3D.”
“In two years, everything will be produced in 3D and 2D versions will be extracted from that.”
Well, free-to-air most likely will not have enough spectrum to have 3D. So expect, if you are willing to first splurge the money to get a 3D-capable television and can actually see 3D without being nauseous, 3D broadcasts to be dominated by the pay TV sector.