Google Music now comes to Australia, but is it too late to the party?

Google Music now comes to Australia, but is it too late to the party?


Chris Southcott will be proud – Google Play Music has finally hit Australian shores. Combined with the news that Google Play has gotten a massive redesign, Australians can now purchase music from Google Play – the final piece that was previously blocked off from Play (Books, Magazines and Movies were previously made available).

Pricing varies per song, a la like iTunes music pricing – for instance Change Your Life by British girl band Little Mix costs $2.19, while Can’t Hold Us by Macklemore is only $0.99. However, as Apple told the IT Pricing Inquiry, the record labels dictate the price – so you can assume that Google Play is also tied by those same restrictions.

But is it too late to the party? Last year saw a flood of music services opening their doors to Australians – including some big names like Pandora, Rdio and Spotify. It will be difficult for Google to get people on board, especially since Pandora, Rdio and Spotify would have built up a loyal following.

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